One of the first questions that comes up when going digital is: how much does a website cost? The answer depends on your needs — but in this article we'll give you real ranges that apply in Indonesia in 2026, so you can budget realistically.
Cost ranges by website type
Not all websites are the same. A single-page landing page is clearly different from a dashboard system with logins and a database. Here's a general overview:
- Landing page / company profile — starting from Rp 1M. Great for small businesses, personal brands, or product launches. Usually takes 1–2 weeks to build.
- Website + CMS (self-updatable) — Rp 3–6M. You can update content, articles, and products without coding.
- Web app / dashboard (login, data management, reporting) — starting from Rp 4M, scaling up with the number of features and user roles.
- Custom systems / ERP — quoted per project since it depends heavily on your business workflows.
See the breakdown of our packages on the Pricing Plans page for a more concrete comparison.
Factors that influence price
Two websites that look similar can have wildly different price tags. Here's why:
1. Custom vs. template
Templates are cheap and fast, but limited and often look like a "twin" of other sites. A custom website is built around your brand and needs — the investment is bigger, but the result is unique and flexible.
2. Number and complexity of features
A simple contact form is a different animal from a payment system, multi-language support, or WhatsApp and third-party API integrations. The more logic involved, the more effort required.
3. Design & UX
Thoughtfully crafted design (research, prototyping, a design system) boosts conversion — and does add cost compared to a "just get it done" approach.
4. SEO & performance
A website built to be SEO-ready and fast (with high Core Web Vitals scores) is easier for people to find on Google. This isn't an extra cost with us — we build it that way from day one.
Why "cheap" isn't always a bargain
A website priced at Rp 500 thousand that's slow, impossible to update, and invisible on Google is actually wasting your money. What matters isn't the lowest price — it's value per rupiah: does the website bring in customers, is it easy to maintain, and do you actually own the code?
At AFSS, all code and documentation belong entirely to the client — no vendor lock-in. We answer other common questions about pricing and timelines in our FAQ.
How to get an accurate estimate
An exact figure can only be given once your needs are clear. The process is quick: tell us your business goals, we help define the scope, then we provide a proposal with transparent pricing and timeline — no hidden costs.
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